I'm Nick Toney!

I'm a content producer, writer, and media strategist.

About Me

I'm an Emmy, Shorty, and Webby Award-winning social and digital media strategist with 10+ years experience in content planning, social

and community management, event coverage, experiential marketing, and live analytics.

My Experience

Social Media


⎼ Supervisor, Social Strategy & Innovation (2021-22)


⎼ Manager, Social Content (2019-21)

⎼ Social Programmer (2015-19)


⎼ Social Media Editor (2013-14)

Digital Media


Managing Editor, Production (2016-17)


⎼ Content Editor (2019-21)

⎼ Content Programmer (2014-15)


⎼ Chargers Team Reporter (2013-14)

⎼ Chiefs Reporter (2012)

I've Worked With...

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My Work

Ideated and helped script & produce the NFL player's response video to George Floyd's death (1). Led social coverage and production for Prime Video's first NFL event at the 2022 NFL Draft (2). Captured live in-game content for the NFL's Snapchat partnership (3). Ideated, scripted, and produced the NFL's Madden Pro Bowl commercial (4).

More Work

Ideated #MinshewMania, an experiential execution with Snapchat and the Jaguars (5). Strategized and produced Queen's TikTok page (6). Scripted and produced student-athlete vignettes to open Snapdragon Stadium (7). Co-produced Salute to Service veteran surprise series with the NFL and the USO (8).

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Award-Winning Work

Won 2020 Sports Emmy Award for Outstanding Trans-Media Sports Coverage for social coverage during NFL's 100th season (9). Won 2019 Shorty Award for Best Meme for 'Ron from Accounting' (10). Won 2020 Webby Award for helping launch NFL's TikTok (11).

Let's Connect!

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"One of the true gems in this profession. Nick's a tremendous listener, collaborative, always does his research. Truly a creative and innovative idea man that sees ideas through."

Aditi Kinkhabwala, NFL on CBS

"Nick is the man. He was awesome to work with during our time at Bleacher and I'm confident he'll bring the same level of professionalism and energy for any employer."

Chris Simms, SNF on NBC

"Nick understands how to package ideas for today's consumers. He's energetic and great at follow through. If you have an opportunity to work with him, grab it."

Lindsay Rhodes, SiriusXM